/* Clear typography and a video-first consultation page. */
.conversion-page{--funnel-paper:#faf9f6;--funnel-muted:#595b57;font-family:Arial,Helvetica,sans-serif}
.conversion-page h1,.conversion-page h2,.conversion-page h3,.conversion-page h4,.conversion-page blockquote{font-family:Arial,Helvetica,sans-serif;font-style:normal;font-weight:600;letter-spacing:-.045em}
.conversion-page h1 em,.conversion-page h2 em{font-style:normal;font-weight:500;color:#696d64}
.conversion-page .eyebrow{font-size:12px;font-weight:600;letter-spacing:1.6px;text-transform:uppercase;line-height:1.5;color:#62665f}
.conversion-page h2{font-size:clamp(32px,3.8vw,52px);line-height:1.12}
.conversion-page h3{font-size:24px;line-height:1.25}
.conversion-page .button{font-weight:600;border-radius:3px;min-height:48px;line-height:1.4;white-space:normal}
.conversion-page .funnel-wrap{max-width:1440px;padding-inline:56px}
.header-inner{height:80px}.header-actions{display:flex;align-items:center;gap:28px}.header-booking{font-size:13px!important;padding:12px 18px!important}.nav-toggle{font-size:13px;gap:10px}.nav-toggle svg{width:22px;height:22px}
.conversion-page .funnel-hero{grid-template-columns:.95fr 1.25fr;gap:48px;padding-block:60px 50px;align-items:center}
.hero-name{margin:0 0 23px}
.conversion-page .funnel-hero h1{font-size:clamp(32px,3.15vw,46px);line-height:1.14;letter-spacing:-.05em;margin:0 0 24px}
.funnel-hero h1>span,.funnel-hero h1>em{display:block}
.conversion-page .hero-lead{font-size:18px;line-height:1.65;margin:0 0 28px;max-width:460px;color:#53574f;letter-spacing:-.2px}
.hero-note{font-size:12px;line-height:1.6;color:#62665f;margin:15px 0 0}
.hero-vsl{min-width:0;margin:0}.vsl-player{position:relative;background:#171715;aspect-ratio:16/9;border:1px solid #deded7;overflow:hidden}
.vsl-player video{display:block;width:100%;height:100%;object-fit:contain}.vsl-play{position:absolute;top:33%;left:50%;transform:translate(-50%,-50%);display:grid;place-items:center;width:62px;height:62px;border:1px solid #fffc;border-radius:50%;background:#faf9f6eb;color:#171715;cursor:pointer;box-shadow:0 4px 24px #0003}.vsl-play:hover{background:#fff}.vsl-play svg{width:24px;height:24px;fill:currentColor;margin-left:3px}.vsl-play[hidden]{display:none}
.hero-vsl figcaption{display:flex;align-items:flex-start;justify-content:space-between;gap:18px;padding-top:17px}.hero-vsl figcaption>div{display:grid;gap:7px}.hero-vsl figcaption strong{font-size:18px;line-height:1.3;font-weight:600;letter-spacing:-.4px}.hero-vsl figcaption>div>span{font-size:11px;line-height:1.65;color:#5c6057;max-width:380px}.hero-vsl figcaption>small{display:grid;gap:7px;text-align:right;font-size:10px;line-height:1.5;color:#62665f;white-space:nowrap}.hero-vsl figcaption>small>span{font-variant-numeric:tabular-nums;font-size:12px}.vsl-status{font-size:14px;line-height:1.6}.vsl-status a{text-decoration:underline}.vsl-transcript{margin-top:14px;font-size:12px;color:#62665f}.vsl-transcript summary{cursor:pointer;width:fit-content;padding:6px 0}.vsl-transcript div{max-height:240px;overflow:auto;padding:8px 0 0;font-size:14px;line-height:1.7}.vsl-transcript p{margin:0 0 14px}
.press-strip{border-block:1px solid #dcded7}.press-strip-inner{display:flex;align-items:center;gap:32px;min-height:112px;overflow:hidden}.press-strip .eyebrow{white-space:nowrap;margin:0;flex:none;font-size:10px}.press-window{flex:1;min-width:0;overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent)}.press-track{display:flex;width:max-content;animation:press-scroll 28s linear infinite}.press-group{display:flex;align-items:center;gap:44px;padding-right:44px;flex:none}.press-group a{display:flex;align-items:center;justify-content:center;width:126px;height:68px;flex:none}.press-group img{width:120px;height:55px;object-fit:contain;filter:grayscale(1);mix-blend-mode:multiply}.press-strip:focus-within .press-track,.press-strip:hover .press-track{animation-play-state:paused}.press-all{font-size:11px;line-height:1.5;white-space:nowrap;flex:none;text-decoration:underline;text-underline-offset:4px}.press-all span{margin-left:5px}@keyframes press-scroll{to{transform:translateX(-50%)}}
.conversion-page .focus-cards .focus-row h3{font-size:clamp(25px,2.2vw,31px);letter-spacing:-1.1px;line-height:1.2}.conversion-page .focus-detail .focus-question{font-family:Arial,Helvetica,sans-serif;font-size:19px;line-height:1.55;letter-spacing:-.3px}.conversion-page .about-copy blockquote{font-size:23px;line-height:1.45;font-weight:500;letter-spacing:-.6px}.conversion-page .about-copy>p:not(.eyebrow):not(.about-principle){font-size:17px}.conversion-page .real-world-gallery figcaption>span{font-family:Arial,Helvetica,sans-serif;font-size:25px;letter-spacing:-.7px;font-weight:600}.real-world-section .eyebrow{color:#c5c9bd}.real-world-section h2 em{color:#b5bba9}
.media-section{padding-block:80px;border-block:1px solid #dcded7}.media-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:40px;margin-bottom:34px}.media-heading h2{margin-bottom:0}.media-heading>p{font-size:15px;line-height:1.75;color:#62665f;max-width:350px;margin:0}.media-cards{grid-template-columns:repeat(2,minmax(0,1fr));gap:0 40px}.media-card{grid-template-columns:112px minmax(0,1fr);gap:22px;padding-block:26px;border-top:1px solid #d5d8cf;align-items:start}.media-card img{width:112px;height:75px;object-fit:contain;filter:grayscale(1);mix-blend-mode:multiply}.media-card>span{gap:10px}.media-card .media-outlet{font-size:11px;letter-spacing:.9px;text-transform:uppercase;color:#62665f;line-height:1.5;font-weight:600}.media-card strong{font-size:18px;line-height:1.4;letter-spacing:-.45px;font-weight:600}.media-card small{font-size:12px;line-height:1.5}.media-card .interview-mark{display:grid;align-content:center;width:112px;height:75px;background:#eeeee7;text-align:center;font-size:15px;font-weight:700;letter-spacing:-.5px;color:#3b4136}.media-card .interview-mark small{display:block;font-weight:400;font-size:10px;margin-top:3px}.media-card .interview-mark.forbes{font-family:Georgia,serif;font-size:26px;line-height:1.1}.media-card .interview-mark.forbes small{font-family:Arial,sans-serif;text-transform:uppercase;letter-spacing:1px}
.final-consultation{display:flex;align-items:center;justify-content:space-between;gap:48px;padding-block:72px;border-top:1px solid #dcded7}.final-consultation h2{margin-bottom:18px}.final-consultation p:not(.eyebrow){font-size:16px;line-height:1.7;color:#62665f;max-width:540px}.final-consultation .button{flex:none}.conversion-page .quick-menu nav a,.conversion-page .dialog-bar h2{font-family:Arial,Helvetica,sans-serif;font-size:24px;font-weight:500;letter-spacing:-.6px}.conversion-page .booking-dialog .intake-copy h2{font-family:Arial,Helvetica,sans-serif;font-size:30px}.conversion-page .intake-card h3{font-family:Arial,Helvetica,sans-serif;font-size:25px;font-weight:600;letter-spacing:-.6px}.conversion-page .consultation-fee h4{font-family:Arial,Helvetica,sans-serif;font-size:23px;letter-spacing:-.5px}.conversion-page .intake-card input,.conversion-page .intake-card select,.conversion-page .intake-card textarea{font-size:16px}.mobile-booking-bar{display:none}
@media(min-width:761px) and (max-width:1100px){.conversion-page .funnel-wrap{padding-inline:36px}.conversion-page .funnel-hero{gap:30px;grid-template-columns:1fr 1.1fr}.conversion-page .funnel-hero h1{font-size:34px}.header-actions{gap:20px}.hero-vsl figcaption{flex-direction:column}.hero-vsl figcaption>small{display:flex;gap:12px;text-align:left}}
@media(max-width:760px){.conversion-page .funnel-wrap{padding-inline:22px}.header-inner{height:70px}.header-actions{gap:0}.header-booking{display:none!important}.conversion-page .funnel-header .connector-mark{font-size:20px}.conversion-page .funnel-hero{grid-template-columns:1fr;padding-block:32px 28px;gap:28px}.hero-name{font-size:11px!important;margin-bottom:18px}.conversion-page .funnel-hero h1{font-size:clamp(30px,7.8vw,43px);line-height:1.13;margin:0 0 20px;letter-spacing:-1.5px}.conversion-page .hero-lead{font-size:17px;line-height:1.6;margin-bottom:23px}.hero-note{font-size:11px}.hero-vsl figcaption{gap:10px;padding-top:14px}.hero-vsl figcaption strong{font-size:17px}.hero-vsl figcaption>div>span{font-size:11px;max-width:260px}.hero-vsl figcaption>small{font-size:9px;max-width:68px;white-space:normal}.vsl-play{width:50px;height:50px}.vsl-play svg{width:20px;height:20px}.vsl-transcript{font-size:11px}.press-strip-inner{padding-block:18px;min-height:0;gap:14px;flex-wrap:wrap}.press-strip .eyebrow{font-size:10px}.press-window{flex:1 1 calc(100% - 90px)}.press-group{gap:24px;padding-right:24px}.press-group a{width:104px;height:48px}.press-group img{width:104px;height:44px}.press-all{margin-left:auto;font-size:11px}.conversion-page h2{font-size:clamp(29px,8vw,38px);line-height:1.16;letter-spacing:-1.2px}.conversion-page .funnel-section{padding-block:52px}.conversion-page .situation-intro{font-size:17px;line-height:1.65}.conversion-page .decision-map h3{font-size:19px;font-weight:600;letter-spacing:-.4px}.conversion-page .decision-map p{font-size:15px;line-height:1.65}.conversion-page .focus-cards .focus-row h3{font-size:28px;line-height:1.2}.conversion-page .focus-detail .focus-question{font-size:19px;line-height:1.55}.conversion-page .about-copy>p:not(.eyebrow):not(.about-principle){font-size:16px;line-height:1.8}.conversion-page .about-copy blockquote{font-size:22px}.media-section{padding-block:52px}.media-heading{display:block;margin-bottom:26px}.media-heading>p{font-size:15px;margin-top:22px}.media-cards{grid-template-columns:1fr;gap:0}.media-card{grid-template-columns:80px minmax(0,1fr);gap:20px;padding-block:23px}.media-card img,.media-card .interview-mark{width:80px;height:64px}.media-card .interview-mark{font-size:12px}.media-card .interview-mark.forbes{font-size:22px}.media-card .media-outlet{font-size:10px}.media-card strong{font-size:17px;line-height:1.45;font-weight:600}.media-card small{font-size:12px}.final-consultation{flex-direction:column;align-items:flex-start;gap:22px;padding-block:50px}.final-consultation p:not(.eyebrow){font-size:16px}.mobile-booking-bar:not([hidden]){display:block;position:fixed;z-index:15;inset:auto 0 0;background:#faf9f6f5;backdrop-filter:blur(14px);border-top:1px solid #d5d8cf;padding:10px 20px calc(10px + env(safe-area-inset-bottom))}.mobile-booking-bar .button{display:flex;width:100%;justify-content:space-between;font-size:14px;padding:13px 20px}.conversion-page:not(.modal-open){padding-bottom:72px}.modal-open .mobile-booking-bar{display:none}.conversion-page .booking-dialog .intake-copy h2{font-size:27px}.conversion-page .intake-card h3{font-size:23px}.conversion-page .funnel-footer-bottom{padding-bottom:30px}#about,#focus,#coverage,#process{scroll-margin-top:88px}}
@media(prefers-reduced-motion:reduce){.press-track{animation:none;transform:none}.press-window{overflow:visible;mask-image:none}.press-track{width:auto;display:block}.press-group{flex-wrap:wrap;gap:12px 24px;padding:0}.press-group[aria-hidden]{display:none}.press-strip-inner{flex-wrap:wrap;padding-block:20px}.press-window{flex:1 1 75%}.press-all{margin-left:auto}}
.press-group .ceo-logo,.media-card img[src$="ceo-magazine.png"]{filter:brightness(0)}
.hero-offer{display:grid;gap:7px;margin:0 0 23px}.hero-offer strong{font-size:22px;line-height:1.4;letter-spacing:-.5px}.hero-offer span{font-size:12px;line-height:1.6;color:#62665f}.conversion-page #intake-contact-details[hidden]{display:none}.conversion-page #revenue-feedback:not(:empty){margin:14px 0 20px;padding:14px 16px;background:#efede7;border-left:3px solid #75664c;font-size:14px;line-height:1.7}.conversion-page .intake-card button:disabled{opacity:.45;cursor:not-allowed}.conversion-page #intake-contact-details>label:first-child{margin-top:24px}
@media(max-width:760px){.hero-offer strong{font-size:21px}.hero-offer span{font-size:12px}.conversion-page .hero-booking{font-size:13px;gap:18px}}

.offer-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:40px}.offer-card{display:flex;flex-direction:column;gap:16px;padding:36px;border:1px solid #c9c8c1;background:#faf9f5}.offer-card h3{font-size:30px;line-height:1.15;margin:0}.offer-card p{margin:0}.offer-card ul{padding-left:20px;line-height:1.8;margin:4px 0 20px}.offer-card .button{margin-top:auto;align-self:stretch;text-align:center;justify-content:center}.offer-card-featured{border-color:#252823;background:#f0f0e9}.offer-price{font-size:27px;font-weight:650}.offer-price span{font-size:15px;font-weight:400}.offer-card .micro{font-size:13px;line-height:1.6}#qualifier-form select,#qualifier-form input,#qualifier-form textarea{width:100%;box-sizing:border-box}#qualifier-details[hidden]{display:none}@media(max-width:700px){.offer-grid{grid-template-columns:1fr}.offer-card{padding:26px}.offer-card h3{font-size:28px}}

#offers{scroll-margin-top:80px}#qualifier-status{font-size:13px;line-height:1.6;margin-top:18px}#qualifier-result p{font-size:15px;line-height:1.7}#qualifier-submit:disabled{cursor:not-allowed}

@media(max-width:760px){
  .conversion-page .process-section .process-grid:not(.process-timeline)>article{display:block;min-width:0}
  .conversion-page .process-section .process-grid:not(.process-timeline) h3{margin:0 0 12px}
  .conversion-page .process-section .process-grid:not(.process-timeline) p{grid-column:auto}
}

/* Keep short final lines together on mobile without changing the copy. */
@media(max-width:760px){
  .conversion-page :is(h1,h2,h3,h4,blockquote,.media-card strong){text-wrap:balance}
  .conversion-page h2 br{display:none}
  .conversion-page #situation-heading{font-size:clamp(22px,7vw,29px)}
  .conversion-page :is(p,li,summary,figcaption,figcaption span){text-wrap:pretty}
}